Welcome, digital marketers

Your go-to resource for all things digital marketing

About

We aim to dispel the notion that the digital marketing world is incomprehensible and hard to navigate by providing you with definitions of metrics and buzzwords, and ad calculators - all with clear examples.

Metrics

Digital Media Metrics is split into "Brand" or "Performance" metrics. Brand refers to metrics relating to branding objectives (e.g. Impressions and Reach) while Performance refers to metrics relating to influencing a user to take a specific action (e.g. Click or a Conversion).

Look out for the calculator icon - - these pages feature ad calculators that help calculate a metric for you.

Team

All content is produced by marketing professionals, with multiple years of experience working in leading holding group agencies, in digital focused roles, advising global clients with digital media strategy and planning, buying and adtech solutions.