Digital Media Metrics

Hello, digital marketers!

Welcome to Digital Media Metrics, your go-to resource for all things digital marketing.


We aim to dispel the notion that the digital marketing world is incomprehensible and hard to navigate by providing you with definitions of metrics and buzzwords, ad calculators and examples of what these terms mean in the real world - all in one place.


Digital Media Metrics is split into "Brand" or "Performance" metrics. Brand refers to metrics relating to branding objectives (e.g. Impressions and Reach) while Performance refers to metrics relating to influencing a user to take a specific action (e.g. Click or a Conversion).

Look out for the calculator icon - - these pages feature ad calculators that help you calculate a metric for you.

Brand Metrics Performance Metrics


All content produced is written by marketing professionals, with multiple years of experience working in leading holding group agencies, in digital focused roles, advising global clients with digital media strategy and planning, buying and adtech solutions.

If you wish to contact the team, please use the form provided in the Contact page:

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