Frequency in marketing, advertising frequency, and reach and frequency calculator
What is frequency in marketing and advertising? How can you calculate the average frequency of a campaign?
Average frequency calculator
Average frequency formula
To calculate average frequency, you will need the following metrics:
Facebook reach and frequency buying
DSPs and buying systems will let the media buyer decide how often they want their ads to be served to each user (frequency capping). On Facebook, there is an entire buying method called Facebook Reach and Frequency, which gives the buyer more control over campaign delivery. It is designed to serve ads to the maximum number of users as possible, within your target audience, in the Facebook ecosystem.
With reach and frequency buying, the buyer is able to control the minimum number of days before the same user is exposed to your ad again and how many times each person sees it, through capping the frequency.
Outside of reach and frequency buying, a user can only impose a Facebook frequency cap via auction buying using “reach” or “brand awareness” objectives. If you have brand campaign objectives, we recommend you stick to reach and frequency buying to ensure you know upfront exactly how many users you are likely to hit and at what frequency.