In this section you will find definitions of the terminology and jargon you may find when analysing a digital brand campaign.
Brand campaigns should focus on reach against your audience, attracting long attention of creative formats, or getting users to watch a video to completion. You should not judge the success of a brand campaign with performance metrics such as conversions or clicks.
Softer brand metrics such as awareness and consideration should be benchmarked and monitored over a period of time to see if your campaigns are having any lasting effects on the brand. This section concerns hard digital metrics that can be measured during a campaign.
= Metric page with a calculator functionCPM - Cost per thousand impressions (cost per mille) - Frequency - Impression - Reach - Video views - VTR - View through rate -