Cost per click (CPC) definition and calculator
What is CPC and how to calculate it?
Cost per click (CPC) calculator
Cost per click (CPC) formula
To calculate cost per click (CPC), you will need the following metrics:
1. Budget / ad spend
How to lower CPC in PPC and Adwords
Lowering CPC is no easy feat and you want to ensure you are not lowering it for the sake of it and are causing negative effects on your conversion rate or CPA. CPC networks - in particular Google Adwords and Bing - want the ads to be as relevant as possible to the user, to ensure people do not get fed up with ads and block them.
You are rewarded with a higher quality score the more relevant the ad copy and landing pages are to your keyword. If you increase your quality score, you will ultimately have lower CPCs.
To improve your quality score you must do the following:
- Improve relevance of your ad copy to the keywords you are bidding on
- Increase CTR (click through rate) by using more compelling ad copy
- Improve quality of your ad and landing page, to ensure the landing page a user arrives on is completely relevant as well as easy to use for their desired search intent