Digital Media Metrics

Performance Metrics

In this section you will find definitions of the terminology and jargon you may find when analysing a digital performance campaign.

The sole focus of a performance campaign revolves around influencing your audience to take an specific action, be it a click, a conversion or a site land, for example. The performance should be judged against clear benchmarks and targets, defined in the planning phase before the activity goes live.

This type of activity is also referred to as DR (direct response) or acquisition campaigns.

= Metric page with a calculator function

Click - Conversion - CPA - Cost per acquisition - CPC - Cost per click - CTR - Click through rate -